WHY HEAD & SHOULDERS LEADS IN SCALP CARE: DERMATOLOGIST TRUST, TOP CONSUMER CHOICE, INDUSTRY AWARDS, AND DECADES OF SCIENCE
When it comes to scalp care, trust is built on results you can see and feel, backed by clinical science. Head & Shoulders has earned that trust through consistent performance, dermatologist confidence, and a long history of scientific rigor.
Head & Shoulders Superiority in Scalp Care At-A-Glance:
#1 Dermatologist-Recommended Dandruff Brand in the U.S.*
#1 Dandruff Shampoo Brand in the U.S.
Most Awarded Scalp Care Brand**
Backed by decades of scalp science and hundreds of clinical and consumer studies
Solutions for every hair type and scalp need, including itch, dryness and oiliness
Extra benefits like moisturizers, fresh-smelling fragrances and ingredients for every hair concern
Options that are free from sulfates, silicones and dyes
Why Dermatologists Recommend Head & Shoulders
U.S. dermatologists consistently recommend Head & Shoulders for scalp care because the formulas are designed to deliver reliable flake reduction and nourishment for a variety of scalp concerns such as dryness, itchiness and oiliness. Dermatologists’ recommendations are grounded in evidence—clinical testing, published research and a proven track record of patient success.
Chosen by U.S. Consumers, Again and Again
Head & Shoulders is the #1 dandruff shampoo brand, earning consumer trust through consistently reliable results. With solutions for every hair type and scalp condition, consumers choose Head & Shoulders for real results, great-looking hair and an enjoyable wash experience.
Awards Across the Industry
From editorial roundups to consumer-voted accolades, Head & Shoulders is the most awarded scalp care brand in beauty, health and wellbeing press—recognition that highlights performance, innovation, and value across the portfolio.
A Complete Scalp and Hair Care Solution
Head & Shoulders isn't just a dandruff shampoo—it's a comprehensive scalp care collection designed to address the unique needs of every hair type and scalp concern. Whether you're managing dryness, oiliness, itchiness, or a combination of concerns, Head & Shoulders offers targeted formulas that deliver both scalp health and visible hair benefits. Our portfolio includes moisturizing blends enriched with ingredients like shea butter and coconut oil for dry, curly, and textured hair; balancing formulas for oily scalps; and soothing options for sensitive or itchy scalps. Beyond addressing scalp concerns, Head & Shoulders formulas are designed to enhance your wash experience—delivering softness, shine, and manageability while maintaining scalp wellness. For ingredient-conscious consumers, we offer products formulated without silicones, sulfates, and dyes, so you can prioritize both scalp health and your personal care preferences. No matter your hair type, scalp concern, or ingredient priorities, Head & Shoulders has a solution that works for you—proving that effective dandruff care and an enjoyable, personalized haircare experience go hand in hand.
The Rigor Behind the Results
Decades of scalp science sit behind the bottle. Each year, Head & Shoulders completes hundreds of clinical, safety, and quality assessments across formulas and fragrances to ensure consistent efficacy and safety.
Head & Shoulders brings together dermatologist trust, proven consumer choice, industry recognition, and decades of rigorous scalp science to deliver reliable scalp care you can count on. With formulas tested for efficacy and safety and designed for everyday use. Head & Shoulders offers a simple promise: visible results, a healthy scalp and great-looking hair—backed by evidence and experience.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, the number 1 most-awarded scalp-care brand***, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.
About Head & Shoulders, The #1 Most Awarded Scalp Care Brand**
With over 60 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
*Based in part on data reported by NielsenIQ through its syndicated databases for the Anti-Dandruff Shampoo category for the July 2024 - June 2025 time period according to NielsenIQ standard product hierarchy. Copyright (c) 2025, The NielsenIQ Company
** Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026
