The no. 1 dermatologist recommended shampoo.
Safe. Effective. Kind. Your safety is our number one priority.
Since 1964, we’ve made it our mission to create gentle, effective products that work to treat dandruff while treating your hair and scalp with uncompromising care. When we craft our dandruff-fighting formulas, we work closely with the leading industry experts and independent dermatologists’ associations like the Skin Health Alliance to make sure our products are kind to your skin and hair.
Recommended by the Skin Health Alliance
Our products are made for those who expect the best from their haircare.
We safety-test each individual ingredient using a similar process to independent bodies like the World Health Organization.
In addition, we meticulously evaluate the whole product to make sure it’s safe, kind and effective. It might sound painstaking, but it’s a non-negotiable part of our everyday, so our products can be part of yours. In addition, we meticulously evaluate the whole product to make sure it’s safe, kind and effective. It might sound painstaking, but it’s a non-negotiable part of our everyday, so our products can be part of yours.
Clinically proven
Dermatologically tested
PH Balanced
Safety and performance. With no compromise.
Our products will never make you choose between safety and performance, because we know that you care about being kind to your skin as much as you care about finding an effective solution to dandruff. That’s why Head & Shoulders is kind to your skin and can be used every day and is recommended by 9/10 dermatologists.
Have a question? Meet our experts
Got a burning question about one of our products or about a scalp issue? Allow us to introduce you to our team, who is here to help!
Find out about our safety processes.
We’re 100% committed to making sure our products are safe for you to use every day. To turn that promise into a reality, we use this four-step safety process whenever we develop a formula. Flip to find out more.
Our safety processes & how we test
Deep knowledge of our ingredients
Before any ingredient goes into our shampoos and conditioners, we gather all the relevant information on the ingredient. If we have any doubts about...
Set a safe range for each ingredient
After we look at the safety data on the ingredients, we set a safe range for each of them. We carefully establish safe ranges...
Testing the whole product
Evaluating each ingredient individually isn’t enough, so we also double check the final formula of our product, to make sure the safe range is...
Tracking and monitoring
Once our new shampoo or conditioner is out in the market, we continually monitor your comments about our product and any new scientific information...
in vitro
In vitro’ literally means ‘in glass’ and refers to tests done at the start of product development under controlled conditioners in the lab.
Hair product performance tests
These tests ensure that our products provide benefits like smoothness and manageability for your hair. They’re done in the lab, and sometimes by giving...
pre-clinical studies
These studies observe the product in use, either in the lab or at home. Here we test things like the amount of active ingredients...
clinical tests
Clinical tests have to be impartial, so are always conducted by an independent grader at an external lab. The tests include important measurements of safety and...
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