Water in shampoos
Just like your body is mostly water, so is shampoo.
In fact, up to 80% of shampoo is water. This is particularly important because it ensures all the ingredients blend together so your shampoo can clean effectively.
What You’ll Read On The Bottle
Aqua is the INCI name for water.
The water we use goes through a purifying process so it can be used in products, This means that as well as containing no pollutants and particles, it also has mineral ions removed.
The scalp and hair benefits
Without water, shampoo wouldn’t spread evenly.
Without this quality, it would be tricky to shampoo onto the surface of your scalp, making it difficult to get a thorough clean. Our active ingredients are also suspended in water, so without it, you likely wouldn’t see the benefits.