1 in 2 people are sensitive to oleic acid
Whether you suffer from dandruff or not, you’ll have all three of these things on your scalp, including oleic acid.
For 50% of the world’s population, those factors cause dandruff because their bodies treat oleic acid as an irritant.
If you’re sensitive to oleic acid, your body will respond by attempting to shed the irritant:
it triggers an itch response on the scalp
skin cells renew faster than usual, causing dead skin cells to accumulate as “flakes”
the scalp’s natural moisture defenses become damaged, causing a dry scalp
your scalp can become inflamed and red
How to treat dandruff
If you’re one of the 50% of people sensitive to oleic acid, the best option is to treat the symptoms to keep dandruff away.
That’s because it’s a recurring condition. Malassezia and oleic acid will always be present on your scalp, so you need to treat the flakes, itching and dryness.
That’s where anti-dandruff shampoo comes in – it tackles the irritants that cause dandruff and is proven to work on:
flakes
itching
dryness
irritation
So even if you are one of the billions of people who have dandruff, you don’t have to suffer from it.
In fact, keep using Head & Shoulders regularly (every time you wash your hair) and you can keep the symptoms at bay.
You’ll keep your defenses against dandruff up so you can stay up to 100% flake-free for life¹. Read more about the symptoms of dandruff to how to get rid of dandruff.
¹ Visible flakes, with regular use
