WHAT’S THE DEAL WITH PARABEN-FREE SHAMPOO?
With all the contradicting information out there about parabens, it’s easy to get confused. What exactly are parabens and should you be using paraben-free haircare products? We looked into it.
Parabens are a group of preservatives used in a variety of cosmetics and haircare products. Preservatives are very important because they protect the products you use against bacteria and mould growth, keeping you and your family safe from exposure.
Parabens are naturally found in some of the fruits and vegetables you eat every day, like blueberries. Although parabens have been proven safe over decades of research, we understand some people prefer products without parabens, so we chose to use different preservatives.