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The movement dubbed ‘no poo’ is becoming increasingly popular. But why are people choosing to opt out of shampoo? We take a look at a few of those reasons.

Basically, the no poo movement is a method of washing your hair without any shampoo. The idea is to avoid “artificial” shampoo ingredients.

Some believe that this way of cleaning your hair is better for the hair itself, as well as for your scalp health in general.

So, is it true?

We’ve overseen more than 225 clinical studies, and the evidence is clear – washing with Head & Shoulders anti-dandruff shampoo is good for both your scalp and hair. On the other hand, we’ve found no evidence of an improvement in scalp health from skipping shampoo.

It’s important to understand that dandruff is mainly caused by a build-up of hair and skin damaging substances on the scalp that are created by a naturally occurring fungus called Malassezia globosa. Head & Shoulders shampoos have been designed to protect your skin and hair from the fungus and improve your scalp condition.

Are there any benefits to not washing your hair?

You probably wouldn’t dream of giving up brushing your teeth, or washing your face, but the internet would have you believe that it’s a good idea to give up washing your hair. Just like your teeth and your face, your scalp and hair are also subject to a build-up of unhealthy and damaging substances. Frequent shampooing is essential to keeping your scalp and hair in good condition.

In a recent clinical test, people who switched to daily washing with Head & Shoulders shampoo for 4 weeks noticed a big improvement in their hair, in comparison to their usual once a week or “no poo” inspired regimen.

This test completely disproved the “no poo” movement’s myth that using Head & Shoulders shampoo daily “strips” your hair or causes dandruff – people noticed less dryness in their hair and on their scalp when they were washing daily.

That’s because using Head and Shoulders shampoo daily helped detox their scalp, preventing hair and skin damage.

With their scalp now in peak condition, the new hair that grew was better as well- since healthy skin is essential for growing healthy hair.

We take great care in ensuring that all our products, like Head & Shoulders Classic Clean shampoo, are gentle on your hair, so you can use them daily with confidence.

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