NEW HEAD & SHOULDERS – SMALLER REALLY IS BETTER

An upgrade to all Head & Shoulders shampoos sees the launch of a new formula that takes its inspiration from sun care products. Find out what’s new across all our shampoos

SO WHY IS SMALLER BETTER?

It’s been shown the smaller particles deliver improved hair benefits plus scalp health, in the following ways:

richer lather with finer bubbles that don’t pop as easily for an effective clean

smoother, softer hair with a quick-rinsing formula that lets you say goodbye to heavy residues that leave hair feeling dry

a deeply purified scalp together with active ingredients that penetrate to reach the areas where the dandruff-causing microbe resides

The new formula has been 12 years in the making – a process which involved molecular modeling and countless clinical studies of particle size, distribution and deposition. The aim was to create a breakthrough dandruff shampoo that delivered a best-in-class combination of scalp and hair health.¹

IT’S MORE THAN JUST THE PARTICLE SIZE

The new tri-action formula is not just about the unbeatable dandruff protection you expect from Head & Shoulders¹ – it delivers hair benefits on a par with the beauty shampoos.

It challenges the perception that anti-dandruff shampoos are harsh or leave your hair dry and combines rich lather, effortless detangling, and healthy, moisturized hair with an anti-dandruff action that leaves you up to 100% flake-free.²

¹vs. competitive dandruff shampoos with 1% pyrithione zinc
²visible flakes with regular use