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Find out how we’re working to reduce the amount of plastic in our packaging and to make sure almost all of our bottles can berecycled.

Aside from the waste generated in manufacturing, we’re also focusing on the product packaging itself.

As the world’s #1 shampoo, we have a responsibility to be good stewards of our environment.

Changes we make can have a big positive impact, as our products are purchased more than 1 billion times a year.

So we’re taking a two-pronged approach to reduce the amount of waste from our packaging:

  • Reduce the amount of packaging – By producing lighter packaging and using less plastic, there’s less waste being generated when bottles are empty.

  • Recyclable packaging – Even after reducing the packaging, we want to get as much of that waste as we can back into use by recycling it.

Reducing our packaging

Since 2008, we’ve reduced the weight of our packaging per fluid oz by more than 30 percent.

We can go further though, and by 2020 we’ve committed to reducing our packaging by another 20 percent vs. 2010 levels.

Recycling the packaging

Recycling plastic is nothing new and many people already recycle a lot of household packaging.

We’re working to ensure that 90 percent of our packaging is recyclable.

So once you’ve finished your bottle of Head & Shoulders, you can recycle it and help reduce waste going to landfill.

It can make a huge difference too. If 90 percent of our Head & Shoulders bottles were recycled, it would save enough energy to power 450 million 60-watt light bulbs for 6 hours, every year.

Read about how we have made the worlds first recyclable shampoo bottle with our new bottle made from beach plastic.

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