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We’re taking action now to help tackle the global water shortage for millions of people. There’s plenty you can do too.

What we’re doing

When it comes to water, we’ve set ourselves some ambitious targets at P&G:

  • Reduce water used in our manufacturing facilities – We’ve already cut 58 percent between 2002 and 2012, and we’re aiming to cut another 20 percent per unit of production.

  • Provide 1 billion people access to water-efficient products – By producing products that require less water, we can encourage people to do their part.

2 in 1 Shampoo + Conditioner

When you use shampoo and conditioner in the shower, you use water. Right now, there is no way of getting around it.

That is why our Hair Care brands are focused on helping consumers reduce their in-shower water use, while ensuring they continue to have a superior experience. 2in1 shampoo + conditioners allow you to skip a step in the shower by combining the power of P&G shampoo and conditioner into one product.

This allows consumers to save up to 1 minute in the shower, translating to a water savings of up to 5 gallons per shower. That’s over 1000 gallons of water savings a year for the average 2in1 user! Over 202 million people have access to 2in1 shampoo + conditioner across the world.

You’ve probably seen the advice on other shampoos to lather, rinse and repeat. But our formulas start working from the first wash,so you can have a faster shower and use less water.

What you can do

You can play your part to help save water in the shower too. Here’s how:

  • Take shorter showers – The average person spends eight minutes in the shower, using more than 70 liters of water. Cut that by half and you’ll save 35 liters of water a day for everyone in your household – for a family of four, that’s 50,000 liters of water saved a year

  • Turn the shower off when shampooing – You only need the water to rinse, so if you can, turn the water off while you’re applying your shampoo and then back on when you’re ready to rinse.

  • Switch to a water-efficient shower head – Older shower heads can use more water per minute than newer, water-efficient ones, which are inexpensive and typically use just 9.5 liters per minute.

Read more about sustainability at Head & Shoulders .

1. Visible flakes, with regular use

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