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One of the most telling signs of dandruff is visible flakes. Find out why these flakes occur and how to keep your dandruff fromcoming back.

What is dandruff?

A condition affecting the hair and scalp, dandruff flakes are experienced by almost 50% of people in the world.

How dandruff starts

  1. A naturally occurring microbe on the scalp feeds on natural oils called sebum

  2. This process produces oleic acid

  3. If you are sensitive to oleic acid (and 1 in 2 people are!), your body will react by displaying symptoms of dandruff

What are flakes?

Everyone’s skin cells go through a natural life cycle where eventually they die, and our bodies shed them. However, dandruff causes an increased shedding of these cells.

Malassezia globosa is a yeast-like microbe, which is found on everyone’s scalp. If you’re sensitive to the oleic acid it produces, then your scalp becomes irritated.

Your body’s natural response to this irritation is to increase the rate at which the skin cells on the scalp are produced. It’s asthough your body is trying to shed the irritant.

This leads to the visible flakes you see on your head and shoulders, which are often accompanied by other symptoms of dandruff.

The common symptoms of dandruff

You may experience one or more of the following symptoms in addition to flakes:

The most effective way to get rid of flakes1 is to use a shampoo that fights the root cause of dandruff.

We recommend our Classic Clean Shampoo for fighting flakes and all the signs of dandruff, including irritation, dryness and itchiness.

For extra care, try our Nourishing Hair & Scalp Care Shampoo, which nurtures hair with naturally derived ingredients and has a richlather that leaves behind the fresh scent of lavender.

It keeps your hair looking healthy, silky, and up to 100% dandruff free1.

Watch the video below to learn more about the science behind dandruff with YouTuber Veritasium:


More tips and advice from the experts:

¹ visible flakes with regular use

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